Xiaohongshu explains the 10 billion flow support plan for the first time, supporting 30 new products each month

On the afternoon of August 12, Yihui, head of xiaohongshu’s live e-commerce center, in the sharing of “2020 women’s sword method online growth summit”, for the first time, it disassembled xiaohongshu’s 10 billion traffic support plan for future brands, including enterprise numbers, live broadcast merchants, creators and brand new products. According to the introduction of the number of enterprises with a flow of < 1.5 billion in April and the number of enterprises in the industry with a flow of < 1.5 billion on December, the enterprises with a flow of less than 1.5 billion yuan will be supported. < / P > < p > high quality merchants have obtained 4.5 billion traffic, including 150 high-quality merchants and 50 new red brand brands supported. Among them, redbrand refers to the new brand that conforms to the category development trend, represents the sense of life, and can deeply cultivate the brand in xiaohongshu station. The support plan will also invest 2 billion traffic for creators, focusing on supporting 1000 live broadcast creators with goods; at the same time, it will invest 2.5 billion traffic to support new products, and focus on supporting 30 each month. In addition, xiaohongshu’s team will assist in guiding the content operation of enterprise numbers of these new products. After the content is approved by users, it will introduce live room transactions < / P > < p > and invest 2.5 billion traffic for creators, focusing on supporting 1000 live broadcast creators with goods. At the same time, it will invest 2.5 billion traffic to new product support, focusing on supporting 30 new products each month, and the team of xiaohongshu will help guide these The content operation of enterprise number of the new product is introduced into the live broadcast room transaction after the content is approved by users. < / P > < p > since xiaohongshu released the 10 billion traffic support plan at the future brand conference on July 22, this policy has attracted the attention of brand merchants and creators. In Yihui’s speech, many audiences left messages to inquire about the details of the support plan, showing their strong interest in participating in the plan. < / P > < p > at present, the monthly active users of xiaohongshu exceed 100 million, and more than 8 billion notes are exposed every day. Meanwhile, xiaohongshu also runs through the b2k2c closed-loop mode. B, K and C can interact and interact with each other on the xiaohongshu platform to help users and brands grow in xiaohongshu. < p > < p > Yihui said that the live delivery of xiaohongshu based on b2k2c mode showed obvious differences. After the trial in January 2020, in seven months, the “three high and one low” indicators of high conversion, high customer order, high re purchase and low return rate have been realized. With the first mock exam luxehome brand 7or9 and L’OREAL photon bottle,

has been sharing the brand’s growth with the help of the little red book platform. He believes that the brand can be copied successfully in the little red book through the mode of “good products +KOC sharing real products and commercialized tools such as live goods and chips”. < / P > < p > “brands and users need and identify with each other. Xiaohongshu can meet and complete the connection between brands and users through Koc’s real content and efficient marketing tools, and help the growth of brands.” Yihui finally said. Science Discovery