Xiaomi and iqoo are in dire straits: lack of brand influence, no matter how high the cost performance is, it is futile

In August, the mobile phone market is full of excitement. Xiaomi and iqoo have launched new products one after another. Among them, Xiaomi 10 supreme commemorative edition and iqoo 5pro in 5000 yuan price segment of the match, made enough consumer eye. Both have their own advantages and are very close in strength, but the pre-sale situation is unexpected. < p > < p > on the platform of the third-party e-commerce platform, iqoo 5pro makes two-day appointments, and the total number of appointments is only over 10000. In the second round of sales of Xiaomi 10pro, the number of appointments is far ahead. The situation of the two mobile phones in the market can be described as a double day of ice and fire. This also shows from the side, the lack of brand influence, no matter how high the cost performance of mobile phones is also futile. < / P > < p > looking at the products alone, Xiaomi 10 supreme commemorative edition and iqoo 5pro are really hard to distinguish. Both mobile phones support 120W super fast charging technology, and have the three-piece set of snapdragon 865 flagship, and the lens sensor is also individually customized, so the imaging effect is outstanding. Although Xiaomi 10 supreme commemorative version zoom technology is better, and more wireless charging solutions, but also to know, iqoo5pro also has price and design advantages, product strength gap can be ignored. < / P > < p > however, when the quality of mobile phones is almost the same, there is only one factor influencing the sales of mobile phones, that is, brand influence. This year is the tenth year of Xiaomi’s establishment, and Xiaomi 10 supreme commemorative edition is the 10th anniversary gift. Considering that there has been a well-known technology blogger before, Xiaomi mix will continue to skip tickets. Therefore, Xiaomi 10 supreme commemorative edition can also be regarded as Xiaomi’s closing work in the high-end market this year. < / P > < p > combined with many factors, Xiaomi 10 supreme commemorative edition is very topical, which is the most popular product in August. Even Samsung note20 ultra has not been able to capture a trace of user attention from the machine. For the rice noodles purchased, Xiaomi 10 supreme commemorative edition is not only an excellent and cost-effective hardware, but also a recognition and support for the development of Xiaomi in the past 10 years. Although iqoo 5pro invited BMW to help, and tried to increase its influence by CO branding, the iqoo brand was still defeated by the factor that it was too young. Iqoo was founded only a little more than a year ago. Although it is very popular online, iqoo is not accepted by most people in the mass consumer circle. What’s more, iqoo brand has always been bound to the label of game phones, which makes the road of iqoo mobile phones narrower and narrower. In general, iqoo is a failure, but it is an inevitable result that can be expected. After all, brand influence has always been an important factor influencing consumers’ purchase of machines. If not, there will be no manufacturer to spend a lot of money on marketing the brand every year. What do you think of this? American companies begin to give up R & D: who should pay for corporate research?