Xiaomi surpasses apple in the top three! Global smart phone market facing reshuffle

In the third quarter, Samsung Electronics returned to the first place with 21.9% of the global smartphone market, followed by Huawei, millet and apple. With the popularity of 5g, the global smartphone market will usher in a new wave of machine change, and the new competition will be more cruel. According to data released by SA, a US market research company, Samsung Electronics accounted for 33.7% of the smartphone market in the third quarter of this year, with a year-on-month growth of more than 6 percentage points, catching up with apple to win the championship. This is also the first time Samsung Electronics has surpassed apple in the U.S. smartphone market since the second quarter of 2017. The data of

< p > Sa also show that Samsung Electronics ranked first in the global smartphone market with 21.9% share in the third quarter, followed by 14.1%, 12.7% and 11.9% market share of Huawei, Xiaomi and apple respectively. “In general, the smartphone shipments of the four top manufacturers account for about 60.6% of the global smartphone market share. Samsung surpassed Huawei and became the world’s largest smartphone manufacturer. For the first time, Xiaomi surpassed apple, ranking third, and the only mobile phone manufacturer in the top four that was in the big run against the trend. ” Wang Liping, a senior consultant at the Zhongcheng think tank, said in an interview with the Economic Daily China economic network. Why can Samsung mobile phone be ranked first? One important reason is that Apple launched iPhone 12 after October, which has a significant impact on its market share. “At the same time, the US has had a negative impact on Huawei’s chip ban, which has led to a slowdown in Huawei’s growth in the overseas market. Samsung phones, which cover models from low to high end, are the biggest beneficiaries of the delay in iPhone 12 release and a slowdown in Huawei’s shipments. ” Wang Liping said. What is millet doing to return to the top three in the world? As we all know, millet has always insisted on the “two legs” walking in domestic and international markets. The domestic market with huge consumption potential is an important foothold of millet mobile phone. According to the latest official data of Xiaomi, the total sales volume of new retail in Xiaomi China exceeded 14.3 billion yuan from 00:00 on November 1 to 23:59 on November 11 this year. Xiaomi mobile phone has won the first place in the accumulated sales of Android mobile phones on tmall, Jingdong, Suning e-shopping and other platforms. “Overseas market is the most important support for millet to return to the top three in global sales. Millet has achieved a significant increase in sales in almost all important overseas markets. Among them, millet has achieved 65% year-on-year growth in European market, and even exceeded 116% in Western Europe market segment. ” Wang Liping said. The main reason for the decline in Apple’s market share is the delayed release of the iPhone 12 series, which has resulted in its shipment not reaching last year’s level. In addition, the rapid rise of other smartphone brands has also brought about a great impact on apple. From the third quarter, half of the top four companies in the world come from China, which shows that the growth of domestic mobile phone brands in the global market is still rapid. Will the market share ranking of mobile phone continue to be maintained? In response, Wang said that the global smartphone market share is highly concentrated in the head enterprises, and consumers’ recognition of brands will be more and more inclined to a few brands, and the stronger the stronger and the weaker the weak. Comparing several top enterprises, Wang Liping said Samsung has a complete industrial chain, ranging from screen to mobile hardware, across all fields of electronic products components. However, Samsung mobile phones are relatively expensive compared with domestic ones, so sales in China are depressed. The small meter mobile phone has the advantages of price performance in the low-end machine market, especially the red rice series. At the same time, Xiaomi is the first batch of online mobile phone manufacturers, is a very successful Internet mobile phone brand. With rich online business experience, millet has quickly adapted to the Indian Internet market. Millet has learned lessons from domestic market while developing Indian market. It has long been laying out offline market, which also enables millet to have stable offline channels in India, which improves the anti impact ability of mobile phone sales. As for Apple mobile phone, its industrial design, operating system, chip and other software and hardware have brought a good experience to users for many years. Compared with Android flagship, apple mobile phone brand premium is more obvious. However, after the rapid and frequent technical iteration in the past, Apple products have not been innovative enough in hardware. In 5g, domestic mobile phones are a big leader in apple. “However, 5g network is rapidly covering all regions. With 5g becoming more popular, the global smartphone market will usher in a new wave of machine change and new competition will be more cruel.” Wang said the global mobile phone market will be shuffled again. Continue ReadingStraight screen S20! Samsung Galaxy S20 Fe exposure: 1Hz high brush + snapdragon 865

Author: zmhuaxia