Xiaomi surround screen, 100 million pixels complete end, how to balance the selling point and practical of mobile phone products

Xiaomi’s 10th anniversary is very sad. Although there are still many marketing gimmicks in this decade, I will not press the table today. The 10th anniversary speech finally resolved two important controversies: one is that the “mix alpha” which is claimed to have invested 2000 people and spent 500 million yuan to do it. The other is that the commemorative version of Xiaomi 10 has replaced her long advocated 100 million pixel main camera with 48 million pixel one. < / P > < p > these two issues have been controversial for a long time. Countless people with lofty ideals contributed countless reasons and interpretations, and finally their faces were beaten in a mess. However, I think Xiaomi’s doing so is also a kind of responsible performance. After all, it has not allowed the wrong things to continue and let consumers continue to bear the cost. < / P > < p > in my opinion, this is a pity. I saw a lot of advertisements of millet mix alpha at the airport years ago. Now it seems that tens of millions of them have been lost. Although Xiaomi’s R & D team has also won a bonus, the chairman of the technical committee has vowed to have the capacity of mass production. The only suspense here is, is it because of the change of the situation or did not intend to do it in the first place? < / P > < p > looking back, it is more interesting to look at 100 million pixels. Before that, Lu Weibing vowed to kill the list, but in fact, including Samsung’s more top 100 million pixel products, it only occupied the seventh, ninth and tenth places in the list. < / P > < p > this makes some netizens funny to turn the DxO list upside down, because in this way, 100 million pixel products can occupy the first, second and fourth places, which may really have the so-called butcher effect. Since then, the 100 megapixel gimmick war has come to an end. Samsung and Xiaomi, the two major players with 100 million pixels, are basically doomed. The return of Xiaomi 10 supreme commemorative edition to double 48 million pixels may be the most pragmatic choice. After all, what consumers want is not slow imaging and Allegro, but better photographic effect and better photographic experience. < / P > < p > when we look back at the microblogs of Zhao Ming and Yu Chengdong, we suddenly have a taste of painstaking care. It is a feeling that the elderly follow the good advice and watch the children go astray. It’s like a rebellious child who always has his own ideas, but adults are often right. Of course, we can’t tell the difference. Xiaomi knew it at the beginning, or did it half way and found it was wrong. < / P > < p > in fact, as for the dispute over 100 million pixels, I have repeatedly reiterated that it is not a matter that is difficult to judge. Judging from the pixel size and photosensitive chip area of the SLR camera, it is obviously difficult for mobile phones to have a future in terms of pixels. However, Zhao Ming said that the top flagship should adhere to the cooperation of software and hardware, super bottom and super pixel, Supersensitivity is the development trend in the future, which is also an industry consensus. < / P > < p > it is a foundation to increase the base area of the mobile phone as much as possible. However, it is impossible to achieve the level of SLR camera no matter how much it is increased. Then the real direction is still in the aspects of algorithm, collaboration and photosensitivity. This is to play the huge advantages of the camera in chip computing power, which is also the disadvantage of the camera. < / P > < p > in essence, a mobile phone is a computer. It is the most critical and pragmatic way to realize the one-stop imaging from the early stage to the later stage, and get more satisfactory photo quality of ordinary consumers, as well as more extensive use scenarios. From the perspective of the success of glory 30, it is nothing more than night vision device and telescope, which can be easily used in any photographing scene. It is the product that consumers are most willing to use. < / P > < p > I think there are still more things exposed behind the 100 million pixel battle. One of the key issues is whether the enterprise should give priority to products or gimmicks when making products, and what should be done if there are no selling points in product priority? < / P > < p > for millet, there is another problem: if the product is given priority and the cost cannot be controlled, what should be done? Coincidentally, in fact, there are similar things in red rice that Lu Weibing is responsible for. For example, the screen of Hongmi K30 is a high refresh rate screen, but when it comes to Hongmi K30 pro, it becomes a low refresh rate screen. The explanation is that we made a small mistake a few months ago. Moreover, the price of this machine dropped by 1000 yuan within three months after it was launched. Now, Jingdong’s quotation is only 2619, and other platforms can be about 200 lower. The first batch of rice noodles started can be said to be a painful lesson. < / P > < p > take a look at this time, Xiaomi 10pro is a 100 million pixel main camera. When it comes to the upgraded version of Xiaomi 10 supreme commemorative version, it is back to the main photo of 48 million pixels. It seems to be another small mistake made a few months ago. If the configuration of the top-level version is always inferior to the intermediate version, then I think there is still something wrong with the product design concept. < / P > < p > selling point gimmicks, product cost and product demand are mixed around, and there is a lack of unified selection standard. Finally, people can’t see the way. Even they think that it should not be the high and low matching of a series of products, it is better to make two series of products. This is a serious problem in essence, because it will bring trouble to both new and old users. Is the new version better or the old one better? < / P > < p > What if we go back to the product itself? A photography blogger has given his own answer. Although Xiaomi 10’s supreme commemorative version exaggerates the periscope lens, it is still 5 times of optical zoom. Starting from super wide angle, it is 10 times equivalent optical zoom. The periscope lens is also 120mm focal length, which is not as good as 135mm of 5x optical zoom of glory 30 pro, let alone Huawei P40 PRO + has a true 10x Optical Zoom and a 240mm focal section. Of course, millet or through its own definition, in the data to achieve a transcendence and even, also do not know whether they really do not know, or pretend not to know. < / P > < p > after a careful look at the parameters, Sony imx700 adopted by glory 30 series is still the most advanced camera module at present. It not only has the largest 1 / 1.28 inch bottom in the mobile phone field, but also slightly outperforms the 2.44 μ m pixel size in the unit pixel area after four in one, but these differences are not very big. < / P > < p > the real big thing is that ryyb has 40% higher light input than rggb, as well as the mature algorithm and software hardware cooperation ability in the whole photographing system. In my opinion, the function of the latter may be greater than that of the hardware itself. After all, some mobile phones with backward camera configuration can also achieve good photographing effect through algorithms. However, in any case, the direction of big bottom and large pixel has finally been recognized by Xiaomi. In a hurry, Xiaomi 10pro, which is offline in a hurry, probably doesn’t want to let 48 million pixels beat the 100 million pixels he has been boasting about. < / P > < p > my deepest feeling is that under the current environment, it is very difficult for you to tell the truth. Whether it is the wrong direction of surrounding screen or 100 million pixels, when expounding these views, you will be besieged by a large number of rice noodles. And finally, when Xiaomi gives up, maybe we can really agree with these simple and correct views. < / P > < p > it has to be said that this is a tragedy of public opinion environment. It also makes the industry think more about how to balance the selling point and the practicality of mobile phone products. Do not confuse black and white and distort public opinion for the sake of selling points. Are fans consumers or shooters? < / P > < p > on the eve of publishing, Hongmi began to play the activities of meeting with porcelain friends and merchants again, doing parameter comparison, including Huawei P40, glory 30 pro, vivo X50 pro. I really don’t understand why this childish trick can still work now? Is this marketing or fan screening? Baidu continues to work on quantum computing to lay a solid foundation for new infrastructure construction

Author: zmhuaxia