Zeiss’s cross border mobile phone manufacturers join hands with established camera manufacturers to join the new year’s mobile phone war

On December 29, vivo released the new generation of its flagship X60 mobile phone series, which will be unveiled at the end of the year. The biggest selling points of the series are lightweight, second-generation micro pan tilt camera module and lens developed in cooperation with Carl Zeiss, an optical giant. < / P > < p > the cooperation between mobile phone manufacturers and camera manufacturers is not new. One of the killer maces of Huawei mobile phone’s rapid rise in recent years is the imaging system cooperated with Leica, and Carl Zeiss also had in-depth cooperation with Nokia in the Windows Phone era. < p > < p > however, after the formation of the two ecological competing smart machine pattern of apple and Android, the second entry of Zeiss also shows the urgency of mobile phone manufacturers to find core competitiveness in the white hot market competition. < / P > < p > in fact, during the last generation of vivo, a micro pan tilt camera module structure was added to the X50 series. In short, a micro mechanical stabilizer was added to the mobile phone body, and the two-axis mechanical anti shake algorithm was used to simulate the three-axis anti shake effect of Dajiang, Zhiyun and other mobile phone stabilizers. Compared with the digital anti shake effect of picture cutting and the physical stabilization effect of lens Optical anti shake OIS, vivo self-developed this set of camera module stability enhancement anti shake named vis. < / P > < p > from the actual performance, the anti shake effect of the X50 series is also very close to that of the mainstream mobile phone stabilizer, which can realize long-time handheld exposure to increase the light input of the CMOS, and rely on the growth of exposure time to make up for the short board of the limited size of the mobile phone CMOS, so as to shake the imaging effect law of the camera world of “big bottom kills people” at the physical level. In X60 series, vivo upgraded the micro pan tilt to the second generation, enhanced the stability and reduced the volume at the same time, thus striving for more space in the overall appearance design. < / P > < p > after solving the exposure problem, if you want to further enhance the imaging effect, the color tendency, ghost shadow, glare and purple edge of the photo are the elements that will more intuitively affect the look and feel of the photo. This time vivo found Carl Zeiss, a big optical manufacturer, to cooperate, which is also a very smart way to play. < / P > < p > although the old optical manufacturer Zeiss does not produce cameras, its strength in lens design and tuning is still highly respected in the field of professional cameras. Zeiss is also one of the main third-party lens manufacturers of e-bayonet in the era of micro single led by Sony. Zeiss is the 55th camera manufacturer launched by Sony α series micro single 1.8 lens is highly praised as the most powerful human image focusing head, known as “one for each person”. Its lens has better control over glare, purple edge and out of focus blurring than Shima and Tenglong. After vivo announced its cooperation with Zeiss in December, the X60 series is the first model to carry the products of the cooperation between the two sides. Vivo said that all the lenses in the cooperative vivo Zeiss joint imaging system have met the certification standards of Zeiss, so it can also print the logo of Zeiss directly on the lens module instead of other parts of the mobile phone body. < / P > < p > after deep cooperation between vivo and Zeiss, there are few camera manufacturers left to other mobile phone manufacturers. Huawei and Leica have been cooperating for a long time, but Hasu has been invested by Dajiang, so it is difficult to appear in the mobile phone industry in a short time. Sony is the mainstream mobile phone CMOS supplier, always behind the scenes, while canon and Nikon are still in the process of transformation. They have no spare force and power to cross the mobile phone industry, so the big companies in the professional imaging field are left with the unique color scheme of “film simulation” Fuji, which is well-known, may be pulled to cooperate by mobile phone manufacturers in the near future. < / P > < p > at the end of the year, the trend of replacement itself is the key node of the Android camp’s SOC upgrade. On December 28, Xiaomi 11, released by Xiaomi, finally launched the Qualcomm snapdragon 888 processor, while vivo, oppo’s X60 series and Reno 5 Series avoided the edge of the new flagship processor and chose Samsung’s latest processor and Qualcomm’s previous generation processor respectively. < / P > < p > with the distribution of a series of Hongmi models, the Tianji series of MediaTek has regained its place in the middle and high-end mobile phone processor market. Although Samsung’s mobile phone machine is losing ground in China, its exynos series processor has left Samsung a chance to make a comeback in China’s mobile phone market. < / P > < p > this time vivo used the Samsung exynos 1080 with 5nm process on the “Zhongbei” X60 and “Dabai” X60 pro, but left a hand at the end of the press conference, revealing that it will release the “Super Cup” X60 PRO + in January, suggesting that this model will be equipped with the Qualcomm snapdragon 888 processor. < / P > < p > and the reno5 series of oppo also released the “Super Cup” reno5 PRO + on December 24, upgrading the SOC from the medium cup and large cup of Qualcomm snapdragon 765G to snapdragon 865. < / P > < p > at the end of the year, Huawei has played Nova 8, Xiaomi has played Xiaomi 11, vivo has played X60, oppo has played reno5, and the four companies have finished the first round of licensing, ready to welcome the new year’s day and new year’s consumer review. < / P > < p > it is worth noting that the mobile phones released at this time node often represent the development direction of the mobile phone market throughout the year. No longer do people make a fuss about the “mixed zoom” of 10 times and 50 times of mobile phone camera, but return to the more available lens group with “zoom”; the design of sliding cover and pop-up camera is fading out of the stage, and hole digging has become the mainstream. Mobile phone make complaints about mobile phone manufacturers.

is even more important. Mobile phone manufacturers pay more attention to the design and size of products. In the past two years, the new heavy mobile phone industry phenomenon has been improved: vivo X60 reduced the thickness of 5G phone to 7.36 millimeters, and the weight dropped to about 175 grams; OPPO Reno5 is also slim, with a thickness of less than 8 mm and a weight of 184 grams, while Xiaomi 11 has finally reduced its weight to less than 200 grams, which is no longer nicknamed “half Jin” machine. < / P > < p > video experience will still be an important dimension of competition for domestic mobile phone manufacturers in 2021. In the case that the impact of the epidemic has not subsided and the global chip supply continues to be tested, how to maintain the market share and smoothly go through the window period, and even seize the opportunity of this ebb and flow, is a problem that domestic mobile phone manufacturers have to face. Baidu continues to work on quantum computing to lay a solid foundation for new infrastructure construction