Zhang Geng: fill the gap of VR, ride the wind and waves in 5g Era

Under the epidemic situation, countless industries have been impacted, while the video industry is very lively. Paradoxically, video websites have become the target of public criticism since they launched “advanced on demand” and higher fee membership mode at the end of last year. < / P > < p > for a moment, the Internet is full of complaints such as “crazy thinking about money”, “ugly eating”, “the VIP in the hand is not fragrant”, and even the people’s daily also criticized it: “the behavior of extra money is creating anxiety and inducing user consumption.” < / P > < p > it can be seen from the recently published financial report that the income of members of video websites, which have always relied on members and advertising for profit, has reached the ceiling. Take iqiyi for example, the number of subscription members in the second quarter of this year has dropped to 105 million in the third quarter of last year. At the same time, the growth rate of revenue has been declining, so there are advanced VOD and VVIP. < / P > < p > on the one hand, VOD and VVIP make video websites full of money, on the other hand, consumers are not happy. Behind the contradiction, it is reflected that 2D video has reached the bottleneck of commercialization. In order to improve the charging system, we should seek a new breakthrough. < / P > < p > viewpoint innovation, founded in 2017, is the real-time output terminal equipment side of VR 3D image. Zhang Geng, the founder, has worked in Huawei for 12 years and has been engaged in platform software system design and analysis for a long time. However, his long-time software work makes him feel that in China, if pure software wants to make money, it is too difficult, and it must have a dependent industry or hardware. < p > < p > > although Sony’s VR glasses were not mature more than a decade ago, they were still very impressive. Zhang Geng, who has been paying close attention to VR, also contacted many VR enterprises when he was doing industry analysis in Huawei’s architecture department. He couldn’t help thinking: can he use his own software advantages to combine VR and make a career? < / P > < p > as early as 2012, Google developed the famous Google glass; in 2014, Facebook acquired oculus, a cutting-edge virtual reality manufacturer, with us $2 billion, and announced the establishment of a “social virtual reality team” in 2016; in 2015, Microsoft was already developing Mr products; Huawei and Xiaomi in China had already launched VR / AR head display products. < / P > < p > however, due to the high price, bulky products, privacy, security and other issues, whether it’s head mounted display or glasses, the market heat is far from expectations. < / P > < p > nowadays, with the arrival of 5g large bandwidth, low delay and high speed, VR is rapidly becoming one of the underlying genes of the future entertainment industry. With the iteration of technology, there are more perfect VR viewing products, and even more black technology of naked eye 3D. All these show that the viewing threshold of VR video has been reduced, and in the near future, VR will become an important part of people’s life part. < / P > < p > however, in the content shooting end, it is still in the initial stage. Due to the immature VR video hardware equipment, the output picture is fuzzy, and the real-time output of VR video can not be done after shooting, which leads to the lack of VR content in the market. < / P > < p > without enough attractive content ecology as support, VR is difficult to enter an ecological closed loop from hardware to software to content. This is also why many pioneers, such as Google, Microsoft and Facebook, still fail to achieve the explosion of terminal sales and application ecology. < / P > < p > in May this year, an acquisition event caused a shock in the VR circle. Apple confirmed that it acquired nextvr, a VR live broadcasting company, with a valuation of $100 million. Nextvr, for a long time, holds the VR live broadcasting rights of NBA, Fox Sports, live nation, international Champions League and other events. It is also a rare enterprise that can directly compare with the target of viewpoint innovation. < / P > < p > in terms of VR content, nextvr is the first company to be acquired. When Apple acquired nextvr, it was obvious that Apple intended to supplement the live broadcast content section to enrich the content ecology. This acquisition also gave Zhang Geng greater confidence. < / P > < p > Zhang Geng believes that in most cases, VR live broadcast products only need 180 degrees. On the one hand, it’s easier to popularize, on the other hand, it’s cost-effective. Currently, panoramic 360 ° 2D video, which is popular in the market, does not have 3D effect, and it involves content shooting of performance or storyline. Vr180 ° or 3D video obviously has more advantages. < / P > < p > in terms of product creation, Zhang Geng has been building VR cameras in the direction of 180 ° VR 3D since he started his business, which coincides with nextvr. However, the principle of nextvr camera is to use two red to form a VR live broadcast device, which needs background splicing algorithm to output 180 ° VR 3D video. < / P > < p > in contrast, the real-time splicing, correction, rendering and other algorithm processing of viewpoint innovation can be realized in the fuselage, and VR 3D video can be output in real time. “Real time” is the killer of viewpoint innovation. < / P > < p > at present, there are few manufacturers specializing in real-time 180 ° VR 3D cameras in the industry. In terms of target positioning, technology evolution and product optimization, viewpoint innovation has taken three years to walk out of its own differentiation path. < / P > < p > after receiving more and more attention, Zhang Geng was asked the most question: what if VR cameras are integrated into mobile phones in the future? < / P > < p > he has no worries about this issue. First of all, professional VR cameras, just like cameras, can not be replaced. In the short run, the special fisheye lens of consumer cameras, in which the structure of optical design, can not be very thin at present, which is contrary to the lightweight characteristics of mobile phones. If one day mobile phones can really do it, as pioneers, viewpoint innovation is also the first batch to be perceived. When it comes to time, it’s time to actively embrace change. < / P > < p > in a word, viewpoint innovation will be deeply rooted in the direction of real-time 180 ° VR 3D camera, making the generation of Ultra HD VR 3D video simple, real-time and low-cost. < / P > < p > especially in this year’s epidemic environment, adult video viewing has ushered in a growth peak at home. According to the statistical report of the famous adult entertainment website pornhub, its users have increased significantly since March. < / P > < p > the immersive feeling of virtual reality brought by 3D & VR video affects the human brain and nervous system in a unique and powerful way, making the audience feel more involved and satisfied. In adult entertainment video, VR technology is more and more infiltrated. < / P > < p > the grasp of the adult market makes the innovation of viewpoint get a wave of dividends. This year, dreamcam, a world-class Russian VR adult live broadcasting technology construction company, issued an invitation to cooperate with viewpoint innovation to develop and customize a 4K 60 frame VR camera product for it, and jointly promote the commercialization of 3D real-time image products. It is conservatively estimated that the product will exceed 10000 next year. < / P > < p > in addition to this big order from Russia, viewpoint innovation has also launched a consumer grade product – full scene 4K real-time VR camera, which is used to shoot 180 ° VR 3D video and standard 3D video. < / P > < p > before being put into the market, Zhang Geng has predicted the VR market environment at home and abroad. In foreign countries, the penetration rate of VR devices has reached 15%, that is, 15 of the average 100 people have viewing devices. In China, the penetration rate is still in the original stage, and VR devices are more reflected in cinemas, outdoor, games and other scenes. < / P > < p > as a result, there is a gap in business. Viewpoint innovation is to expand products overseas and cooperate with operators or platforms at home. It is worth noting that since the R & D of software and hardware is based on the innovation of viewpoint, the price of products can be half of that of competitors, and the net profit of a single unit can reach 70%. < / P > < p > different from 2D video, there is no unified standard for 3D video at present, and the premise of watching is that the content and algorithm should be adapted. In this regard, the innovation of viewpoint has gradually grasped the right to speak. China’s well-known naked eye algorithm companies have reached cooperation with viewpoint innovation, which provides 3D cameras, specially adapts its naked eye 3D viewing algorithms and products, and jointly provides consumers with the most convenient 3D video shooting and viewing experience. < / P > < p > since the beginning of this year, the viewpoint innovation of seeking progress while maintaining stability has been gradually discovered by the industry. The industry alliance of China Mobile’s 5g terminal pioneers has taken the initiative to throw out an olive branch to it and invited viewpoint innovation to join in. In this alliance, viewpoint innovation, as a start-up enterprise, plays a unique role, though its scale is no larger than other alliance members. Continue ReadingAmerican companies begin to give up R & D: who should pay for corporate research?